Privacy and data handling policy

Last updated: February 19, 2026

Overview

This Privacy Policy explains how Level 4x4 collects, uses, and shares personal information when you use our website, create an account, or place an order.

Information we collect

Identifiers: name, email, phone, billing/shipping address
Order data: products purchased, vehicle details you provide, fitment preferences
Payment-related tokens: we receive payment confirmation and limited metadata from payment providers; we do not intentionally store full payment card numbers
Device and usage data: IP address, browser type, pages viewed, approximate location, cookie identifiers

Cookies and tracking

We use cookies and similar technologies to:

Run the site (cart, login, fraud prevention),
Remember preferences,
Measure performance and improve the site,
Personalize marketing.

How we use information

Process orders and support returns/warranty claims
Ship products and provide tracking updates
Prevent fraud and secure transactions
Comply with legal obligations and enforce our terms
Market products and promotions consistent with your choices

Sharing

We share information with:

Payment processors and financing providers (for payment processing),
Carriers and freight providers (to deliver products),
Customer support platforms (ticketing/chat),
Analytics and advertising partners (if enabled),
Vendors/manufacturers for warranty fulfillment (when necessary).

Data retention

Level 4x4 retains personal information as long as needed for:

Fulfilling orders and returns,
Warranty and accounting requirements,
Fraud prevention,
Legal compliance and dispute resolution.

Data Retention Policy

We retain Personal Information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, and to the extent permitted by applicable law.

To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your Personal Information, and applicable legal requirements.

Generally, we apply the following retention criteria:

Category of Personal Information	Purpose for Collection / Processing	Retention Period
Account Information (Name, Email, Address, Phone)	To manage your customer account, process orders, and provide customer support.	Retained for the duration of your active account, plus a period of 5 years to comply with legal and tax obligations.
Transaction / Financial Data (Order history, payment records)	To process payments, manage warranties, and comply with tax and audit laws.	Retained for 5 years after the transaction date, as required by financial regulations.
Marketing & Communications Data (Email subscription status, preferences)	To send marketing communications and manage your communication preferences.	Retained until you unsubscribe or after 5 years of inactivity, unless you request deletion.
Website Usage & Technical Data (IP address, cookies, browser type)	For security, troubleshooting, site analytics, and improving user experience.	Server logs are automatically deleted after 24 months. Analytics data is anonymized or aggregated after this period.

In some circumstances, we may anonymize your Personal Information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

California privacy rights and opt-out preference signals

If Level 4x4 is covered by California privacy law, we will provide required rights mechanisms, including:

the right to opt out of the sale/sharing of personal information (where applicable),
the right to know/access, delete, and correct (as applicable),
the right to limit use of sensitive personal information (as applicable).

How to submit privacy requests

an email address (support@level4x4.com), and